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“A promise is a promise”

Founder's Letter

My father, John Lang, lay dying from Acute Lymphoblastic Leukemia. At his hospital bedside, I made a promise to him that I would “look after our family”. He died a few days later. I was 10 years old. That promise set me on a path to learn about business, investing, and finance to fulfill the promise I had made to my Dad.

Over decades, with the help and support of my family and being graced with many opportunities to learn from a number of people over a wide range of ventures and investments – mostly successful, a few unsuccessful – I was able to keep that promise.

As I met and partnered with various individuals, all of whom are generally more capable than I in the specific disciplines that they specialize in, but more importantly, who share a common set of core values and a shared commitment to keeping promises, we formed Promerita Group as a better way to share our expertise, serve more people, and to build a business that has an expanded scope of purpose.

At Promerita Group, we want to help you keep the most important promises in your life.

As we have grown our own capital responsibly over the years, we have developed a range of effective capital management strategies and actively cultivated a powerful network of relationships that gives us access to exceptional private investment opportunities over a broad range of industries allowing us to benefit from better risk adjusted investment returns.

We connect people, capital, and opportunity.

We understand the power of partnership and conduct our business with the underlying belief that collaboration between people who are truly committed to the values of Trust, Integrity, Excellence, Relationship, Entrepreneurship, and Service leads to outstanding results in business, finances, and life. We treasure the trust that our clients and investment partners place with us whenever they take our advice or invest their own capital alongside ours.

We believe that our approach to business not only results in improved risk-adjusted financial returns on capital, but will better serve the long term well-being of our clients, employees, partners and the overall community in which we operate. We believe that we have a responsibility to care for each other, serve our community, and be good stewards of the world in which we are all sharing.

Thank you for your interest in our group and for visiting our website. Call us if there is any opportunity for us to be of service to you.

Ernest Lang, Founder

Core Values


Trust is the cornerstone of Promerita Group. We deeply value the faith our clients and capital partners place in us, whether they are seeking our advice or co-investing with us. We tirelessly work to nurture and uphold this trust through open communication, consistency, and mutual respect.


Integrity defines us at Promerita Group. We embody reliability and consistency, both in words and actions, while upholding principled behavior. By focusing on areas aligned with our expertise, we ensure top-tier service and advice. Our client-first ethos means we recommend strategies we'd adopt for ourselves, solidifying our commitment to walking our talk.


We strive continually for excellence in all that we do. We have a culture of continuous learning and improvement and firmly believe that the pursuit of excellence will lead naturally to success for our clients and stakeholders. We provide industry-leading service and our people are personally accountable for delivering and maintaining the highest quality results.


Our team is a tapestry of top-tier talent, many from prestigious global institutions, drawn to our intimate, relationship-centric culture. At Promerita Group, we treasure authentic and collaborative connections, seeing them as the key to true success for all stakeholders.


Embodying the entrepreneurial spirit, we at Promerita Group passionately work towards enhancing the long-term well-being of our clients and partners. We balance a realistic outlook with an openness to possibilities, strategically manage risks, and relentlessly strive for excellence in execution, always seeking ways to improve.


The true measure of our success is defined beyond financial terms. Ultimately, we believe that the key in achieving individual and corporate significance in life and business is found in serving others. We respect each other, embrace diversity and encourage each other to be better at serving our clients and our community, in which we work and live.

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